Social Marketing 90 is a step-by-step guide to developing and implementing a social media strategy for your nonprofit. It provides expert advice to tackle the challenges of a rapidly changing digital landscape, especially during the pandemic.Resource: socialmarketing90.com

The first month of the plan is focused on clarifying goals, identifying your target audience, and creating a content calendar. This includes deciding which platforms to use and what type of content to post (e.g., informative blog posts, eye-catching videos, interactive polls, and more). The plan also covers how to create and maintain a brand identity and voice that resonates with your audience.

Social Marketing 90: Maximizing ROI Through Paid Social Ads

In the second month, you focus on executing your social media strategy. This includes writing and scheduling daily social media posts, managing your brand’s influencer relationships, and analyzing campaign performance metrics. It also includes establishing a social media support system to help you stay on track when it gets busy.

The third month of the 30-60-90 plan is all about analyzing and adapting your strategies to real-time data. Taking the time to dive deep into analytics allows you to identify trends and opportunities for improvement, so you can continually improve your results. This might include determining which types of posts get the most engagement, adjusting your content to align with seasonal events, or recognizing when your audience is responding best to more candid, improvised content like retweeting influencers or commenting on a trending topic. You might even find out that a certain type of post really falls flat, so you can decide to stop posting it.