When you think about your business as a hospitality or tourism venue, what is the first impression you want to leave with customers? While most hotels design and brand with the objective of appealing to the human eye, it is often overlooked that an olfactory impression can also be extremely important. Scent Marketing for Hotels and Hospitality is a unique way to connect with your audience in a memorable way that will encourage repeat visits.
Benefits of Scent Marketing
Scent can reinforce a hotel’s brand identity and differentiate it from competitors. Consistency across spaces like lobbies, guest rooms and spas creates a consistent experience that can increase brand recognition. Scent can also mask unpleasant odors that detract from the overall guest experience.
Our sense of smell is closely linked to memories and emotions. When we smell specific scents, they take us back to a time or place where those memories were created. When guests smell a signature scent at your property, they will recall their positive experiences from previous stays and associate those memories with your brand.
Using professional air freshening systems throughout your hotel will help to keep your spaces smelling clean and inviting. If you are hosting weddings or other events, be sure to use a custom-tailored fragrance that matches the occasion. Peppermint and cinnamon can boost energy levels, while vanilla promotes feelings of relaxation and tranquility. These subtle and effective scents will help to elevate the overall ambiance of your venue, making your hotel stand out from the competition.